Forward

With nearly two decades of experience in design & innovation, Alex Mulder takes pride in crafting emotive stories and products across digital and experiential channels.

Over this time he has ran his own business: alexmulder.com, helped grow nimbletank.com, and have been fortunate enough to have worked with both established and new brands alike, such as: KFC, Jameson Whiskey, AXA, Lickd, Google, Kobalt Music, BBC, Discovery Channel, Universal Music, LG, FT, Wired, Samsung, NFL, Fujitsu, Orange, Santander, Barclays, Minicabit & soundjack, to name a few...


Projects

Driving a music revolution for video creators

Lickd is a platform enabling video creators use the music they love. They help provide real music and licensing to tackle any loss of revenue to a copyright claims. We worked with Lickd from concept inception to bring to life the experience across a responsive platform.

Changing the way artists consume big data

Kobalt

Kobalt required a simplified experience for users to monitor song details while on the move, and a companion to the dense desktop experience.


Services

Concept

Concept
Envisioning
Workshops
Prototyping
Customer mapping

Design

Illustration
UI Design
UX Design
Animation

Animation

After effects
C4d


Principles of collaboration

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One for all, all for one

We roll our sleeves up, spend time working together, make things, break things and challenge each other.

 

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Focus on the user

We step into the shoes of the people who are delivering the experience.

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A Holistic Exercise

We understand that experiences are wider than specific touchpoints. We want to explore the explicit and implicit experience journey to identify the moments that matter most.

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Rapid Iteration

We rapidly test and iterate to define impactful and successful solutions.

 


Process 

01. Understand

Understand the problem, end-users, and project goals

Methods
User research: interviews
Empathy mapping
Task analysis
Stakeholder mapping
Service blueprints
Analytics
Competitive analytics

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02. Define

Organise discovery, explore options, develop wireframes and prototypes

Methods
Sketching

Wireframes
Information Architecture
Journey mapping
User stories
Paper prototypes
Interaction design

03. Create

Commit to internally validate
ideas, and test with users

Methods
Design sprints
Style guides
High fidelity visual design
Rapid prototypes
Mockups
A/B testing

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04. Validate

Validate, learn and plan
for the next iteration

Methods
Accessibility
Usability testing
Feedback integrations
Interactive design
Release


Design Thinking Snippets

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Work in Progress

More sketching
HunkyDory homepage
Concept sketch
Mobile sketch
Pocolo World
Widget concept
Moods player
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Moods player
Moods home screen
Moods
Archive work - Megafon
Mobile Test Hub
Mobile Test Hub
Landing concept

Have an idea or want to collaborate?
Drop me a line.

©alexmulder.com 2022