With nearly two decades of experience in design & innovation, Alex Mulder takes pride in crafting emotive stories and products across digital and experiential channels.
Over this time he has ran his own business: alexmulder.com, helped grow nimbletank.com, and have been fortunate enough to have worked with both established and new brands alike, such as: KFC, Jameson Whiskey, AXA, Lickd, Google, Kobalt Music, BBC, Discovery Channel, Universal Music, LG, FT, Wired, Samsung, NFL, Fujitsu, Orange, Santander, Barclays, Minicabit & soundjack, to name a few...
Lickd is a platform enabling video creators use the music they love. They help provide real music and licensing to tackle any loss of revenue to a copyright claims. We worked with Lickd from concept inception to bring to life the experience across a responsive platform.
Kobalt required a simplified experience for users to monitor song details while on the move, and a companion to the dense desktop experience.
We roll our sleeves up, spend time working together, make things, break things and challenge each other.
We step into the shoes of the people who are delivering the experience.
We understand that experiences are wider than specific touchpoints. We want to explore the explicit and implicit experience journey to identify the moments that matter most.
Understand the problem, end-users, and project goals
User research: interviews
Organise discovery, explore options, develop wireframes and prototypes
Commit to internally validate
ideas, and test with users
High fidelity visual design
Validate, learn and plan
for the next iteration