Forward
With nearly two decades of experience in design & innovation, Alex Mulder takes pride in crafting emotive stories and products across digital and experiential channels.
Over this time he has ran his own business: alexmulder.com, helped grow nimbletank.com, and have been fortunate enough to have worked with both established and new brands alike, such as: KFC, Jameson Whiskey, AXA, Lickd, Google, Kobalt Music, BBC, Discovery Channel, Universal Music, LG, FT, Wired, Samsung, NFL, Fujitsu, Orange, Santander, Barclays, Minicabit & soundjack, to name a few...
⎯
Projects
Driving a music revolution for video creators
Lickd is a platform enabling video creators use the music they love. They help provide real music and licensing to tackle any loss of revenue to a copyright claims. We worked with Lickd from concept inception to bring to life the experience across a responsive platform.
Changing the way artists consume big data
Kobalt
Kobalt required a simplified experience for users to monitor song details while on the move, and a companion to the dense desktop experience.
⎯
Services
Concept
Concept
Envisioning
Workshops
Prototyping
Customer mapping
Design
Illustration
UI Design
UX Design
Animation
Animation
After effects
C4d
⎯
Principles of collaboration
One for all, all for one
We roll our sleeves up, spend time working together, make things, break things and challenge each other.
Focus on the user
We step into the shoes of the people who are delivering the experience.
A Holistic Exercise
We understand that experiences are wider than specific touchpoints. We want to explore the explicit and implicit experience journey to identify the moments that matter most.
Rapid Iteration
We rapidly test and iterate to define impactful and successful solutions.
⎯
Process
01. Understand
Understand the problem, end-users, and project goals
Methods
User research: interviews
Empathy mapping
Task analysis
Stakeholder mapping
Service blueprints
Analytics
Competitive analytics
02. Define
Organise discovery, explore options, develop wireframes and prototypes
Methods
Sketching
Wireframes
Information Architecture
Journey mapping
User stories
Paper prototypes
Interaction design
03. Create
Commit to internally validate
ideas, and test with users
Methods
Design sprints
Style guides
High fidelity visual design
Rapid prototypes
Mockups
A/B testing
04. Validate
Validate, learn and plan
for the next iteration
Methods
Accessibility
Usability testing
Feedback integrations
Interactive design
Release
⎯
Design Thinking Snippets
⎯
Work in Progress
Have an idea or want to collaborate?
Drop me a line.
Alex Mulder.com
alex@alexmulder.com
Linkedin